Isabel A. Brandt, ISHC is president and founder of Brandt Hospitality Consulting, Inc. (BHC).  BHC is a hospitality and real estate consulting firm which specializes exclusively in hotel real estate including feasibility studies, financial analysis, valuation, market analysis, appraisals, impact analysis, strategic development and other related services to the hospitality industry.  Her clients represent major hotel franchise organizations, large management companies, leading banks and federal, state and city government.  BHC is celebrating its 10th anniversary.  

Ms. Brandt has completed over 200 hospitality related projects in over 125 markets in 35 states.  She has experience in a variety of location types ranging from large downtown and suburban markets in New York and Los Angeles, medium sized communities such as Waterbury CT and Wausau, WI, and smaller and rural communities like Spearfish, SD (population 5,000) and Versailles, IN (population 1,800).  She has extensive experience in the Midwest, and has completed projects in Canada.  Ms. Brandt has experience with a variety of hotel products ranging from 50-room limited-service hotels, 400+ room deluxe hotels, and all-suite hotels, as well as those involving historic renovations.  This list includes hotels considered budget properties to luxury properties with ADR's in excess of $250.  She has extensive experience in the extended-stay sector.  

Ms. Brandt acted as Senior Hospitality Consultant for American Appraisal Associates Real Estate Advisory Group in Rolling Meadows, IL.  She supervised and conducted appraisals and valuations throughout the United States.  She worked with a variety of commercial real estate assets including office and industrial projects.

Prior to this experience, Ms. Brandt served as a Manager of Hotel Development and Market Planning with Marriott Corporation both in the Washington, DC headquarters and Midwest Region development office in suburban Chicago, IL. She conducted market feasibility analysis, impact studies, and financial projections for Marriott Hotels, Courtyard, Residence Inn, and Fairfield Inn in markets throughout the United States.  She also developed market models used throughout the department.

Ms. Brandt has an extensive background in hotel operations.  She served as Director of Convention Services of the 614-room McCormick Center Hotel in Chicago IL.  Due to the hotel's location adjacent to McCormick Place Convention Center, she gained extensive exposure to large-scale conventions and trade shows.  Ms. Brandt was part of the opening team of the New York Marriott Marquis, where she served as a Catering Manager for this 1876-room hotel.

Ms. Brandt is a graduate of the School of Hotel Administration at Cornell University and holds a Master of Business Administration with International Marketing major from the New York University Graduate School of Business Administration (Stern School of Business).    She is an active member with the International Society of Hospitality Consultants.